How We Collect and Use Information.

How We Collect and Use Information.

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Log Files. Whenever you visit the Website, our servers automatically collect information from your browser (such as your IP addresses, browser type and language, Internet service provider (“ISP”), referring/exit pages, platform type, date/time stamp, and number of clicks) to administer the Website, prevent fraud and/or unauthorized use, track general visitor movement, analyze trends, and collect broad demographic information. We may use this information for system administration purposes, such as to gain knowledge as to which sections of the Website are most or least visited by users, and we may use this knowledge to revise or improve on those sections.

Cookies. We use “cookies” to keep track of certain information while you are visiting the Website or using the services provided by it. Cookies are small files which a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow), which enable that website’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies for purposes such as to help us remember and process the items in your profile(s) and/or searches, understand and save your preferences for future visits, and keep track of and compile general data about site traffic and visitor use so that we may offer the best possible experience for each visitor. We contract with a third party web hosting service for the purpose of operating and maintaining the Website. This hosting service is not permitted to use any of your information in any way whatsoever other than to assist us in the direct operation and maintenance of the Website. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. As with most websites, however, if you turn off your cookies, some of the features of the Website may not function to their full capacity. Therefore, users who refuse cookies assume all liability for any resulting loss of functionality of the Website.

Web Beacons. We use "web beacons" to further personalize the Website and the services provided by it for users. Web beacons (also known as "web bugs," "tracking bugs," "tracking pixels," "pixel tags," "1x1 GIFs," and "clear GIFs") are small transparent graphic images that are often used in conjunction with cookies to, among other things, track whether a user has viewed a web page or e-mail, or whether a web page was copied to another website.

Information About You. When you register with or use the Website, we collect a variety of information about you. For example, when you register we collect such information as your name, e-mail address, billing address, and/or credit card information, and when you respond to items in your profile we use those responses to match you with other profiles with which yours may be compatible. We do not share, sell, or otherwise transfer any of the information which you provide to us with any entity which is not directly involved in the operation or maintenance of the Website, unless it is at the request of law enforcement or if we believe that disclosure may protect the rights, welfare, or safety of any person, group of people, or animal. You may visit the Website anonymously, but to have full access to features you must register and become a member.

Purchase Information. Whenever we process a purchase from you, we may require your name, e-mail address, billing address, and/or credit card information. All provided sensitive and/or credit information is processed via industry standard Secure Socket Layer (“SSL”) technology and/or strong encryption by a third party, which uses such information only for that purpose. With the exception of your e-mail address, such information is used by the Website only to facilitate purchases and/or to maintain a billing account with you for use on the Website.

Your E-mail Address. As a convenience to you, we may use your e-mail address to provide you with correspondence from the Website and/or from other users of the Website. If you do not wish to receive such correspondence at your e-mail address, you may notify us of this by accessing the “My Account” page in your profile; clicking on the “No” checkbox following either or both of the text fields “I want to be notified when I’ve received a message by another member” and “I want to be notified of updates, promotions, and special offers;” and then clicking “Save Account Info.”

Blogs, Public Forum, and Chat. The Website may offer a blog feature in each profile, as well as public discussion boards and chat rooms for its users. Any information which is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose any PII in any of these areas. Where applicable, we may use information disclosed in these areas to more personalize the experience of users, improve the Website or the service(s) provided by it, or in any other way which we in our sole discretion believe is beneficial to the Website or its users.